PURL Marketing is becoming one of the more important parts of direct marketing. It is now even more important to merge your offline customers with your online customers. PURLs offer the unique advantage of converting offline to online.
A PURL is a Personalized URL. Like JohnDoe.MyDomainName.com
When a prospect types this link into heir internet browser they will be redirect to a personalized landing page. This landing page will then try and convert this prospect to a customer. A PURL can be very simple or very complex. It is however in the best interest of the prospect to keep it relatively simple.
What is the goal? Convert Direct Mail Pieces to online customers!!!
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